With Australia’s large population of skincare enthusiasts and a growing demand for natural-based products, the introduction of NUXE in Australia presents an excellent opportunity.

The Launch of NUXE in Australia

NUXE’s history is intricately entwined with that of its founder, Aliza Jabès, a pioneer in natural cosmetics. Immersed in the world of plants from an early age by her pharmacist father, she was fascinated by their scents and benefits for skin health.

In the early 90s, she decided to buy a small Parisian natural cosmetology formulation laboratory. From the outset, this visionary entrepreneur focused on R&D and surrounded herself with a team of expert researchers at the cutting edge of botany, formulation and galenics, which led to the creation of NUXE.

With Australia’s large population of skincare enthusiasts and a growing demand for natural-based products, the introduction of NUXE in Australia presents an excellent opportunity for synergy and growth.

OBJECTIVES

Brand Awareness
- Establish brand recognition of the target demographic within the first year through social media campaigns, influencer partnerships, and PR initiatives.
Customer Acquisition
- Acquire new customers within the first 12 months through targeted advertising, promotions, and collaborations with local retailers.
Educate Consumers
- Develop educational content and create creative send outs through influencers to inform consumers about the brand’s unique benefits and proper skincare routines.
Utilise social media
- As a main source of brand awareness through key platforms; Tik Tok and Instagram.

BRAND AWARENESS

The CGI showcased the story of NUXE’s debut in Australia at Sephora, fostering a connection with the audience and making the brand more relatable and memorable.

Additionally, this initiative helped us establish brand integrity with Australian consumers.

The CGI campaign was filmed outside one of Sephora's flagship stores in Sydney City, NSW, showcasing the launch amid a bustling thoroughfare filled with shoppers during a peak time.

PRESS & KOL LAUNCH EVENT

The PR and KOL Event held on the 6th September 2023 was a significant milestone for the brand, marking NUXE’s official launch exclusively at Sephora.

The event aimed to create buzz and excitement around the brand’s entry into Sephora, leveraging the support of influencers, editors, and our retailer partner.

45+ VIP guests attended the event from Beauty and Lifestyle Editors, Beauty Influencers, and Sephora’s Store managers, trainers, and head office. Each guest experienced the iconic Huile Prodigieuse Oil and other key product franchises through different senses, touch and smell.

VENUE: Athol Hall, Mosman, Sydney, Australia

Nestled amongst lush greenery and charmingly framed by glistening harbour and Sydney skyline views, Athol Hall is one of Sydney’s most loved venues. Tucked away in the leafy Mosman neighbourhood, the venue is close to Sydney city, but without the hustle and bustle of the CBD. With origins dating back to 1850, the heritage house was built in 1908 and has been lovingly restored throughout the years to its current splendour.

With idyllic scenery, sprawling gardens and light-filled spaces, there was no better location.

HUILE PRODIGIEUSE STATION

RÊVE DE MIEL STATION

MERVEILLANCE LIFT STATION

HAND MASSAGE DISCOVERY STATION

KOL PARTNERSHIP & AMPLIFICATION

By leveraging robust partnerships with Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) along with our global assets, we successfully engaged Gen Z’s and skincare enthusiasts with this brand.

Our content, which encompasses educational materials, entertaining features, product reviews, unboxings, and in-store experiences, has been instrumental in driving retail sales both at launch and on an ongoing basis.