The all of me collection marks a bold new era for narciso rodriguez parfums.

Narciso Rodriguez All Of Me

The all of me collection marks a bold new era for narciso rodriguez parfums, twenty years after the launch of for her changed the landscape of modern perfumery forever.

The collection is created for women who embrace all that makes them unique – their beauty, their grace and their power. A celebration of individuality, the all of me fragrances allow you to express every facet of your true self. Reinventing floral fragrance for a new generation, the fragrances fuse the iconic scent of rose with bold geranium – a unique and unexpected combination that creates an accord of striking modernity.

OBJECTIVES

Increase Brand Visibility
- Generate buzz and awareness about the new fragrance launch among key media and influencers.
- Ensure that the brand’s message and aesthetic are clearly communicated to target audiences through press coverage and influencer content.
Establish Relationships with Influencers & Editors
- Foster ongoing partnerships with influencers who align with the brand’s identity and values.
- Cultivate a network of ambassadors who can authentically represent the fragrance to their followers.
Generate High-Quality Content
- Encourage attendees to create engaging content.
Drive Media Coverage
- Secure editorial coverage in fashion, beauty, and lifestyle publications through press engagement during the event.
- Distribute press kits that include key brand information to facilitate media stories.
Offer Immersive Brand Experiences
- Create unique sensory experiences that encourage attendees to engage with the fragrance beyond just wearing it.
- Highlight the fragrance story, including inspiration, notes, through curated experiences.

SOCIAL MEDIA

COVERAGE

Earned Media Value target aud $456k
Actual Media Value Achieved aud $712k
156% of Target achieved
Total reach to date 20.3 Million
ROI to date 2.1

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