The Explorer EDP by Montblanc is a woody leathery aromatic fragrance. Capturing the fusing green top note of the fresh Bergamot fruit into a linear long-lasting freshness. It reveals a woody dry Vetiver with earthy, smoky and nut inflexions.
Spanned across Display Ads, Social Media Ads, Youtube video pre-roll and SEO over two months we reached over 3.0M people and achieved a total of 15.0M impressions.
Key channels: SEO, SEM, Targeted & Retargeting Display Ads & Social Media.
The brand ranked in the Top #5 across Total Male Fragrances & Top #4 of the Total Fragrance Category across the key doors with instore activations.
Reached over 3.0M+ TPPL and over 15.0M impressions during the launch phase
Introduced a new customer base that continues to grow due to the expansion of the “EXPLORER” franchise.
Today, the brand remains in the Top 20 fragrances across major department stores.