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Montblanc Explorer Takes the Brand to New Heights

The Explorer EDP by Montblanc is a woody leathery aromatic fragrance. Capturing the fusing green top note of the fresh Bergamot fruit into a linear long-lasting freshness. It reveals a woody dry Vetiver with earthy, smoky and nut inflexions.

The Launch of Montblanc Explorer into the Australian Market


  • Continue to grow Montblanc fragrance business.
  • Attract new consumers to the brand.
  • Encourage multi-purchases across the brand.


For the launch to succeed, we needed the consumer journey to be highly visible and engaging. Therefore, it was important for us to create a journey where consumers would be aware of the brand at different touchpoints and finally convert at store level with our instore activations.
Key channels: SEO, Display Ads, OOH, Online and instore during the launch months.


Visible in over +1,400 digital screens within shopping malls, office lifts and in high in-transit locations, allowing the brand to be top of mind. 
Key channels: Outdoor Mega Screens, Bus Wraps & Digital Shopping Mall Screens
Credit: OOH Media, JC Decaux & Digital platforms


Spanned across Display Ads, Social Media Ads, Youtube video pre-roll and SEO over two months we reached over 3.0M people and achieved a total of 15.0M impressions.
Key channels: SEO, SEM, Targeted & Retargeting Display Ads & Social Media.

CONSIDERATION: GQ Media Collaboration

The collaboration allowed Montblanc to target their core audience and communicate differently to the awareness phase.
Credit: GQ

CONVERSION: In-Store and Pop-Up Animations

From May – August, we activated across key retailers to ensure consumers were able to experience the fragrance and the brand.
To ensure the brand was top of mind, the activations occurred both in store and in pop-ups outside of stores.


The brand ranked in the Top #5 across Total Male Fragrances & Top #4 of the Total Fragrance Category across the key doors with instore activations.
Reached over 3.0M+ TPPL and over 15.0M impressions during the launch phase
Introduced a new customer base that continues to grow due to the expansion of the “EXPLORER” franchise.

Today, the brand remains in the Top 20 fragrances across major department stores.

Kate Spade New York Sparkle reveals the shimmering magic of the city at night. ✨

Beautifully electric, this Eau de Parfum Intense is an irresistible blend of purple peonies and sparkling blackcurrant, wrapped in delicious vanilla crème brûlée.

Receive a complimentary Kate Spade EDP 7.5 ml Purse Spray & Pouch when you buy a Kate Spade EDP 100ml or Kate Spade Sparkle 100ml when you purchase @davidjonesstore

Shop here:

#KateSpade #TimeToSparkle #MyKateSpadeFragrance #CosmaxPrestige #parfum #perfumecollection #sotd
“Introducing the new Kate Spade Sparkle EDP Intense. The perfect fragrance for a night out in the city. A rooftop bar, experiencing a new restaurant, and dancing with my girlfriends is the ultimate night out for me in my city. What's yours?” ~@jessicajroche

Shop now @myer and receive a complimentary Kate Spade EDP 7.5 ml Purse Spray & Pouch when you buy a Kate Spade EDP 100ml or Kate Spade Sparkle 100ml


#KateSpade #TimeToSparkle #MyKateSpadeFragrance #CosmaxPrestige #fragrance #parfum
What’s your #sotd?
For @chadx_, it’s MONCLER Pour Homme Eau de Parfum!

Reflecting a bold synergy of nature, exploration, and discovery, the scent evokes a crisp, cool ode to the great outdoors wrapped in warmth. 

Discover MONCLER’S debut fragrance collection @myer

#Moncler #MonclerParfums #CosmaxPrestige #parfum #perfumelovers
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