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In November 2024, a Hermès Beauty & Fragrance Podium was built at David Jones’ flagship store on Elizabeth Street, Sydney.

In November 2024, a Hermès Beauty & Fragrance Podium was built at David Jones’ flagship store on Elizabeth Street, Sydney.

In November 2024, a Hermès Beauty & Fragrance Podium was built at David Jones’ flagship store on Elizabeth Street, Sydney.

Hermès Christmas Beauty Podium Activation

OVERVIEW

The Hermès Beauty & Fragrance Podium took place at David Jones flagship store on Elizabeth St, Level 1, in November 2024. The event was designed to highlight Hermès’ best-selling beauty and fragrance collections through an impactful podium setup during the Christmas season. It offered personalised services such as hand embroidery, fragrance engraving, beautiful Hermès art of gifting, and makeup consultations. The podium aimed to create an immersive, sensory-driven experience for customers, enhancing their connection with the brand while increasing sales and long-term loyalty.

KEY OBJECTIVES

  1. Strengthen brand presence within David Jones flagship store and encourage product discovery, leading to increased customer awareness and sales.

  2. Recruit new customers to the brand by animating outside of the counter area.

  3. Redesign in-store experiences to engage and inspire new customers to explore the iconic Hermès Beauty & Fragrance collections.

  4. Highlight and elevate the Hermès beauty and fragrance collections through an immersive podium experience.

STRATEGY

Offer an immersive luxury experience, highlighting the craftsmanship of Hermès’ beauty and fragrance collections through a striking podium setup and interactive animations.

The animation also aimed to recruit new customers, increase sales and drive brand awareness by encouraging them to visit our Hermès full line counter on ground level, where they could explore the complete range of products.

CUSTOMER EXPERIENCE

Personalisation was key, offering bespoke services like hand embroidery, fragrance engraving, and makeup consultations.
The experience left them with not just products but a lasting connection to the brand’s artistry and exclusivity.
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