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WORLD BEE DAY
20th May 2021
The Guerlain House, demonstrating more Commitment than ever to Preserving Bees.
The Guerlain House, Demonstrating more Commitment than ever to Preserving Bees
That’s why between the 20th and 22nd of May, which are symbolically World Bee Day and the International Day for Biological Diversity, Guerlain will be holding an international fund drive to raise up to one million euros in aid of the Guerlain For Bees Conservation Programme.
Over three days, the House will donate 20% of its worldwide sales3 as well as 20 euros for every repost of its 20th May World Bee Day Instagram image which features the #GuerlainForBees and #WorldBeeDay campaign hashtags.
Encourage storytelling through our media partners about Guerlain’s sustainability and protecting of the bees’ initiatives.
Raise awareness and increase exposure of the worldwide cause and fundraising.
Continue the storytelling throughout the year to ensure the awareness continues to grow within the Australian market.
Our brand team and guest speakers Eleanor Pendelton @Eleanor Pendleton and The Urban Beehive spoke about the importance of a sustainable world, the lifecycle and importance of the bee.
Each guest was invited to share a social post, provided by Guerlain, to help contribute to the global fundraising cause of raising 1.0M euros across 3 days.
Reached 8.5M people across digital and print publications.
Activated over 60+ social posts on World Bee Day reaching over 1.8M followers.
Raised 1.0M Euros worldwide through our social communities to help save the bees.
Achieving ongoing exclusive mentions and stories were obtained through key titles.
