In an exciting development for luxury enthusiasts, Guerlain has unveiled its newly renovated counters in Australia, designed to deliver an exceptional and personalized shopping experience.
In an exciting development for luxury enthusiasts, Guerlain has unveiled its newly renovated counters in Australia, designed to deliver an exceptional and personalized shopping experience.
In an exciting development for luxury enthusiasts, Guerlain has unveiled its newly renovated counters in Australia, designed to deliver an exceptional and personalized shopping experience.
Guerlain Launches New Counters In Australia
BESPOKE LUXURY EXPERIENCES WITH EXCLUSIVE CONSUMER SERVICES
In an exciting development for luxury enthusiasts, Guerlain has unveiled its newly renovated counters in Australia, designed to deliver an exceptional and personalised shopping experience.
The new counter promises to elevate the customer journey with bespoke services, allowing visitors to immerse themselves in the world of Guerlain in a truly unique way.
OBJECTIVES
Elevate brand visibility with high-end design, modernity and precious materials.
Deliver exceptional brand immersion and experience on counter.
Showcase Guerlain spa expertise and offer outstanding services in store.
STRATEGY
The new counters in David Jones Elizabeth and Bourke St reopened in 2024. Both were redesigned using the brand’s latest retail concept, making it the first retail spaces in Australia to implement the Maison’s merchandising design. This aligns with the brand’s objective to enhance its image and improve customer experience.
CUSTOMER EXPERIENCE
The new counters include exclusive areas for art of personalisation including engraving services, ultimate customisation with L’Art & La Matière fragrance range.
Customers can also participate in bespoke experiences designed to promote wellbeing and selfcare, including hand massages and self-massage techniques complemented with fragrance discovery and tailor-made make-up services.
