A frosty, liberating breath of air awakening an unexpected woody and vigorous heart, culminating in the intense and ambitious tones of the crystallized dry down.
Bvlgari Man Glacial Essence captures the unbridled magnitude of the frozen mountains, the unstoppable masculinity of a man in constant quest for greatness and foremost an intense, awakening and pervading breathe of freshness and life.
The brand ranked #1 of Total Male Fragrances & Top #5 of the Total Fragrance Category across the key doors with instore activations.
Introduced a new customer base that continues to grow due to the expansion of the “EXPLORER” franchise.
Today, the brand remains in the Top 30 fragrances across major department stores.