Cosmax logo

Medi-Cosmetique, a range of Revolutionary Cosmetic-Care Skincare Brand Enters the Australian Market

FILORGA

The story begins with Dr. Michel Tordjman, a French doctor with a passion for cell biology. After years of research on skin physiology, Dr. Tordjman invented a unique injectable polyrevitalizing formula capable of acting on the key parameters of skin health. From this passion, Laboratoires FILORGA was born with a passion for developing cosmetics that provide unique benefits for the daily user.

OBJECTIVES

  • Building brand awareness within the Australia market.

  • Providing consumers with a skincare alternative to injections.

  • Creating a need for an effective skincare solution.

Credit: Photographer – Arvin Prem Kumar

PRESS LAUNCH APPROACH

By inviting our key media partners and KOLS to THE IVY PENTHOUSE in the hub of Sydney, we were able to showcase the FILORGA brand through the eyes of three influencers who tried and tested the brand over 14 days.

AWARENESS: The Unique Story Behind Filorga

Guests were invited to hear from the brand team and experience the products 1:1 with our skincare specialist.

REASON TO BELIEVE: 14-Day Tried & Tested Experience With KOLS

We engaged with three well-known skincare influencers, all with different skin types and ethnic backgrounds to trial and test the Filorga range over 14 days. Each influencer recorded and diarised their experience, highlighting the benefits and changes in their skin.

Mandy — @mandylikes

Followers:  34.3k
Channel:  Instagram
Profile:  Strong Asian community, beauty editor & contributing beauty writer @mamamia.

Nikki Cruz — @nikki.cruz

Followers:  28.2k
Channel:  Instagram
Profile: Beauty, fashion & skincare content writer.

Roj — @theroject

Followers:  26.5k
Channel:  Instagram
Profile: Existing lover of the FILORGA brand while living overseas.
At the press event, our guests were shown the journey each influencer experienced via their daily video recordings.

@theroject  joined us on the day to be interviewed by Filorga’s brand team.

Credit: @theroject
After ending the formalities, we invited guests to a light meal and refreshments and reconnected after 2020 COVID restrictions.

COVERAGE

With over 30 guests attending across 3 sessions over one day, we:

Reached 250K people on social media.
Built awareness through 5.7M print and digital publications.
Activated over 20+ social posts on to help build our awareness through KOLS.
Social reach on the day was 48.8K engagement on the day.

Credit: Photographer - Arvin Prem Kumar
STAY CONNECTED
🚨 Enjoy 30% OFF on selected #NUXE products @sephoraaus!

📅 Until 19th June 2024 ONLY!
www.sephora.com.au/brands/nuxe

“Being a new first time mum , I am definitely not getting enough sleep and my eyes show it! I am super excited to try @nuxe Super Serum [10] for the eyes as it’s said to make them look 10 years younger! ✨👏🏼 #ADgifted

The Natural Hyaluronic Acid, Botanical Caffeine & Biomimetic Peptide formula is infused with thousands of fractionated Vegetable Oil micro-beads - a selection of their most precious fatty acids. Super Serum[10] is a universal anti-aging concentrate for the correction of wrinkles, dark circles, puffiness & signs of fatigue.

Super Serum[10] is Vegan formula without ingredients or derivatives of animal origin and 96% of the total ingredients are of natural origin”

🎥: @strictlysal

#SuperSerum #CosmaxAustralia #SephoraAus #MadeInFrance #Vegan
🚨 Enjoy 30% OFF on selected #NUXE Merveillance Lift range @sephoraaus!

📅 Until 19th June 2024 ONLY!
www.sephora.com.au/brands/nuxe

“NUXE

Merveillance Lift

♥️ Firming Powdery Cream
This ultra-potent, anti-ageing cream works tirelessly to firm, renew and regenerate the skin while leaving behind a soft-focus, powdery finish.

♥️ Lift Eye Cream
This transformative eye cream is designed to regenerate the eye area, leaving it looking younger, more defined and brighter.

This is such a luxurious and beautiful range for normal to combination skin.”

🎥: @jess_pinal

#MerveillanceLift #CrèmePoudrée #CosmaxPrestige #SephoraAus
📢 Enjoy 30% OFF on selected #NUXE products @sephoraaus!

🛒 Until 19th June 2024 ONLY!
www.sephora.com.au/brands/nuxe

“I m literally putting honey on my face !! 😍🍯

NUXE Reve De Miel® Face Cleansing and Makeup Removing Gel

It’s a cleanser and makeup remover in one! And this smells divineeeeeeeee! It smells like honey and you know I m obsessed with everything honey 🍯!

This cleanser is so gentle and soothing. It cleanses and removes makeup without stripping. It makes my skin so soft and clean!

Guess what, the price is so good it’s like less than $30?

Check it out from @sephoraaus !”

🎥: @ohsotian

#ReveDeMiel #CosmaxPrestige #SephoraAus #WinterSkincare
The must-have duo set for a healthy glow complexion all day long.⁣
⁣
Combine Prisme Libre Loose Powder and Blush, the perfect association to effortlessly unify, illuminate and sculpt your complexion.⁣

Available @myer 
www.myer.com.au/b/Givenchy

🎁 BONUS GIFT 🎁
Receive your Givenchy L'Interdit Mini Mascara as your gift when you spend $120 or more on Givenchy beauty products.
⁣
#GivenchyBeauty #Makeup #MasterOfLights #PrismeLibre #MagicDust #CosmaxPrestige
Get a mat-finish and enhanced radiance with Prisme Libre Loose Powder.

Enclosed in a sculptural case engraved with the iconic 4G logo, this powdery breeze sets makeup all day long.

Shop now @sephoraaus 
www.sephora.com.au/brands/givenchy

#GivenchyBeauty #Makeup #MasterOfLights #PrismeLibre #MagicDust #CosmaxPrestige
The number 1 best-selling loose powder.

The iconic 4-shade Prisme Libre Loose Powder from Givenchy promises a mattified, blurred and remarkably radiant complexion.

Available @davidjonesstore
www.davidjones.com/brand/givenchy/beauty

#Givenchy #GivenchyBeauty #Makeup #MasterOfLights #PrismeLibre #MagicDust #CosmaxPrestige
Welcome the new L’Eau d’Issey Solar Violet. An elegant, aquatic breeze infused with floral and fruity notes of pear, violet leaves absolute and powdery iris notes.

Available now @myer
www.myer.com.au/b/Issey%20Miyake

#isseymiyake #isseymiyakeparfums #solarviolet #watermeetsmatter #movedbynature #cosmaxprestigeau
Enjoy the floral, fruity side of nature with the new L’Eau d’Issey Solar Violet.

Delight the senses with a luminous fragrance exploring the interaction between the freshness of water and a sunny violet.

Discover the newest fragrance from Issey Miyake Parfums @davidjonesstore

www.davidjones.com/brand/issey-miyake

#isseymiyake #isseymiyakeparfums #solarviolet #watermeetsmatter #movedbynature #CosmaxPrestige
Welcome the new L’Eau d’Issey Solar Violet. An elegant, aquatic breeze infused with floral and fruity notes of pear, violet leaves absolute and powdery iris notes.

Available now @myer
www.myer.com.au/b/Issey%20Miyake

#isseymiyake #isseymiyakeparfums #solarviolet #watermeetsmatter #movedbynature #cosmaxprestigeau
Discover the new L’Eau d’Issey pour Homme Solar Lavender, an eau de toilette intense born beneath the sun. 

Hot meets cold, aromatic meets aquatic, in a vibrant breeze infused with spicy and woody notes.

Available now @davidjonesstore
www.davidjones.com/brand/issey-miyake

#isseymiyake #isseymiyakeparfums #leaudisseypourhomme #solarlavender #watermeetsmatter #movedbynature #CosmaxPrestige
Explore a contrasting nature with the new L’Eau d’Issey pour Homme Solar Lavender.

A masculine fragrance capturing the essence of aromatic lavender warmed by Sichuan pepper notes and enhanced by a cedarwood accord.

Discover the newest fragrance from Issey Miyake Parfums @myer

www.myer.com.au/b/Issey%20Miyake

#isseymiyake #isseymiyakeparfums #leaudisseypourhomme #solarlavender #watermeetsmatter #movedbynature #CosmaxPrestige
When pure water meets vibrant lavender: L’Eau d’Issey pour Homme Solar Lavender creates a dynamic fusion of cool and warm, a new aquatic freshness with an explosion of contrasts.

Available now @davidjonesstore
www.davidjones.com/brand/issey-miyake

#isseymiyake #isseymiyakeparfums #leaudisseypourhomme #solarlavender #watermeetsmatter #movedbynature #CosmaxPrestige
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram