Medi-Cosmetique, a range of Revolutionary Cosmetic-Care Skincare Brand Enters the Australian Market

FILORGA

The story begins with Dr. Michel Tordjman, a French doctor with a passion for cell biology. After years of research on skin physiology, Dr. Tordjman invented a unique injectable polyrevitalizing formula capable of acting on the key parameters of skin health. From this passion, Laboratoires FILORGA was born with a passion for developing cosmetics that provide unique benefits for the daily user.

OBJECTIVES

Building brand awareness within the Australia market.
Providing consumers with a skincare alternative to injections.
Creating a need for an effective skincare solution.

Credit: Photographer – Arvin Prem Kumar

PRESS LAUNCH APPROACH

By inviting our key media partners and KOLS to THE IVY PENTHOUSE in the hub of Sydney, we were able to showcase the FILORGA brand through the eyes of three influencers who tried and tested the brand over 14 days.

AWARENESS: The Unique Story Behind Filorga

Guests were invited to hear from the brand team and experience the products 1:1 with our skincare specialist.

REASON TO BELIEVE: 14-Day Tried & Tested Experience With KOLS

We engaged with three well-known skincare influencers, all with different skin types and ethnic backgrounds to trial and test the Filorga range over 14 days. Each influencer recorded and diarised their experience, highlighting the benefits and changes in their skin.

Mandy — @mandylikes

Followers: 34.3k

Channel: Instagram

Profile: Strong Asian community, beauty editor & contributing beauty writer @mamamia.

Nikki Cruz — @nikki.cruz

Followers: 28.2k

Channel: Instagram

Profile: Beauty, fashion & skincare content writer.

Roj — @theroject

Followers: 26.5k

Channel: Instagram

Profile: Existing lover of the FILORGA brand while living overseas.

At the press event, our guests were shown the journey each influencer experienced via their daily video recordings.

@theroject joined us on the day to be interviewed by Filorga’s brand team.

Credit: @theroject

After ending the formalities, we invited guests to a light meal and refreshments and reconnected after 2020 COVID restrictions.

COVERAGE

With over 30 guests attending across 3 sessions over one day, we:

Reached 250K people on social media.
Built awareness through 5.7M print and digital publications.
Activated over 20+ social posts on to help build our awareness through KOLS.
Social reach on the day was 48.8K engagement on the day.

Credit: Photographer - Arvin Prem Kumar

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